Windsor-Essex-Pelee Island – The Essex Region Conservation Authority (ERCA) and Essex Region Conservation Foundation (ERCF) have launched a new visual identity to demonstrate the strengthened relationship between the two organizations.
“Through our strategic planning effort last year, we heard over and over that the public wants to better understand who we are and what we do,” explained Ed Sleiman, ERCA Chair. “We have been grateful for the work of the Essex Region Conservation Foundation and their many successes over the past four decades. Indeed, many of the conservation projects and programs we have accomplished would not have been possible without the tremendous leadership and financial support of the Foundation and its many volunteers, participants and donors.”
Throughout the public consultation process for the Essex Region Conservation Authority’s 2016 – 2025 Strategic Plan, the message to strengthen ERCA’s image as a customer service-based, valued, and knowledgeable organization, and enhance integration of extension programs such as the Essex Region Conservation Foundation, resounded. Concurrently, the Essex Region Conservation Foundation was undertaking research to determine a plan of action to position itself as the environmental foundation of choice in the Windsor-Essex-Pelee Island region.
Throughout these processes, it was determined that strengthening the relationship between the two organizations, rather than differentiating them, was the best path forward. ERCA implements the conservation projects and programs, while ERCF raises the funds to support this important work.
“There was some confusion in the public about which organization did what,” said Susan Stockwell Andrews, President of the ERCF. “But, we heard loud and clear that who does what is less important than what we achieve together. And what we are doing together is making the Windsor-Essex-Pelee Island region the Place for Life.”
In fact, the two organizations have embraced the Place for Life concept as part of their formal identity. The Place for Life reinforces that all elements of a place are interconnected – our community, its environmental health, healthy lifestyles for our citizens, and our economy. Life recognizes our living, thriving, sustainable natural systems. Life refers to the people of our community; their health and protection, and our shared heritage. We embrace this place and make it our home. For life.
An overarching Essex Region Conservation visual identity has been created, which promotes the Place for Life. As well, both the Authority and Foundation logos have been updated and modernized with unique but complementary icons and messaging that strategically portray the spirit of the Place for Life.
“We are so excited that after more than four decades, we embrace a new visual identity to better reflect the conservation work we do and the strength of our relationship with the Essex Region Conservation Foundation,” said Richard Wyma, ERCA’s General Manager and Executive Director of the Foundation.
Essex Region Conservation has also launched a social media contest to build community excitement and pride in our region, and showcase all of its special places. “The Essex Region is truly a special place,” Wyma added. “Our region is the most southerly, and biologically diverse in all of Canada. We are at the centre of the Great Lakes, which supply more than 20% of the world’s fresh water, and are stewards of more than 290km of Lake Erie, Lake St. Clair and Detroit River shoreline. Every person has a story about their place; and we want to learn why you choose to make this region your #PlaceforLife.” Essex Region Conservation is urging residents from this region and beyond to tell their story or send a photograph via Facebook, Twitter or Instagram using the #PlaceforLife hashtag for a random chance to win an outstanding prize package.
Wyma cautioned that as a responsible public agency, this new visual identity will be implemented over time. “As our signage, vehicles and other materials require replacement, the new look and logos will be incorporated,” he said. “However, we will not be replacing our assets before they come to the end of their useful life, so the old ERCA goose will be around yet for a bit of time.”
For more than four decades, Essex Region Conservation has been sustaining and enriching the environment of the Windsor-Essex-Pelee Island region to ensure it is the Place for Life.
Pictured above: Ed Sleiman, Susan Stockwell Andrews and Richard Wyma unveil the new visual identity for the Essex Region Conservation Authority and Foundation.
Danielle Breault Stuebing
Director, Communications & Outreach Services